BlueHarvest: Enhancing Indonesian Aquaculture with a Market-Driven UI/UX Design
Abstract
This research aims to design the user interface (UI) and user experience (UX) of an aquaculture marketplace application to improve the promotion and marketing of Indonesian fishery products through an application called “BlueHarvest”. Using the double diamond method, this research explored the needs of expert and non-expert users in the field of aquaculture to create an attractive and intuitive solution. The research started with surveys and interviews to collect in-depth data visualized in empathy maps and user journeys, which revealed key user-centric features such as a dynamic price dashboard to know real-time market trends, a pond monitoring system to help fishermen and buyers, and offering articles on aquaculture as well as aquaculture product recommendations. Usability testing results showed that the app design was generally easy to understand, although there were some suggestions to improve the icons, layout and search filter features. These findings indicate that the applied design approach successfully built a solid user experience foundation, although further refinements are needed for optimal usability.
Downloads
References
Zulkifli, I. Nurjannah, Usman, and E. A. Mokodompit, “Implikasi Kebijakan Kelautan Indonesia Dalam Pengembangan Ekonomi Maritim,” Jul. 2023, doi: 10.31219/OSF.IO/NPS2V.
R. Triani and S. Novani, “Menciptakan Tujuan Pembangunan Berkelanjutan (SDGs) Melalui Value Co-Creation Dalam Akuakultur Darat di Indonesia,” vol. 4, no. 5, 2023, doi: 10.55314/tsg.v4i5.618.
F. Wahyuni Sabran, E. Zalfiana Rusfian, M. Ilmu Administrasi dan Kebijakan Bisnis, and F. Ilmu Administrasi, “Penggunaan Internet of Things pada eFishery untuk keberlanjutan Akuakultur di Indonesia,” Innov. J. Soc. Sci. Res., vol. 3, no. 2, pp. 8142–8156, 2023.
N. A. N. Amin, R. Kamarudin, and R. Samah, “Faktor - Faktor yang Mempengaruhi Pilihan Pengguna Terhadap Ikan Akuakultur : Kajian Kes Terhadap Generasi Y Dan Z Di Malaysia,” J. Econ. Sustain., vol. 5, no. 1, pp. 59–72, Jan. 2023, doi: 10.32890/JES2023.5.1.5.
C. Sylvia, T. M. Tjandra, and R. Nurhudami, “Rancang Bangun Aplikasi Budidaya Perikanan Berbasis Mobile ‘Nufarm,’” J. Tek. Inf. dan Komput., vol. 4, no. 1, pp. 25–31, 2021, doi: 10.37600/tekinkom.v4i1.234.
S. Kirana Wulandari and Jasmir, “Penggunaan resnet-50 untuk deteksi penyakit ikan air tawar di akuakultur studi kasus pada akuakultur asia selatan,” Senabistekes, vol. 1, pp. 17–24, 2024.
N. N. Alifa and M. S. Zahidi, “Pengembangan Ekonomi Biru Sebagai Strategi Indonesia Menuju Ekonomi Maju,” J. Ilmu Sos. dan Ilmu Polit., vol. 38, no. 1, pp. 48–65, 2024, doi: 10.52318/jisip.2024.v38.1.4.
A. Nurrohman and I. Eitiveni, “Faktor-Faktor yang Memengaruhi Niat Terus Menggunakan Platform Akuakultur Elektronis: Studi Kasus Aplikasi eFisheryku,” J. Teknol. Inf. dan Ilmu Komput., vol. 10, no. 5, pp. 1027–1038, 2023, doi: 10.25126/jtiik.20231057279.
K. W. Cahyadi, I. Gusti, A. Agung, D. Indradewi, and Y. Pratiwi, “UI/UX Design for Mobile-based Sports Instructor Search Application ‘Befind’ using Design Thinking,” Sist. J. Sist. Inf., vol. 12, no. 3, pp. 835–850, Sep. 2023, Accessed: Sep. 22, 2024.
A. P. I. Sari, M. I. Ramdhani, A. Andri, H. Oktariansyah, M. Mawarni, and D. Novita, “UI/UX Development of Mobile-based Palembang-Indonesia Dictionary application using Design Thinking Method,” Sist. J. Sist. Inf., vol. 13, no. 1, pp. 283–290, Jan. 2024, Accessed: Sep. 22, 2024.
R. Cahyaninghati, R. M. C. Andri, and N. A. Istiqomah, “UI / UX Design of The Moblie Application ’ KALEM ’ Using The Double Diamond Method,” vol. 3, no. 1, pp. 1–10, 2024, doi: 10.58738/Encryption.
B. Laksono, T. Sagirani, and A. P. Wardhanie, “Evaluasi dan Perancangan User Interface/User Experience pada Website INMAX Property Menggunakan Model Double Diamond,” Jsika, vol. 10, no. 1, pp. 1–50, 2021.
A. F. Rahmawati, T. Wahyuningrum, A. C. Wardhana, A. Septiari, and L. Afuan, “User Experience Evaluation Using Integration of Remote Usability Testing and Usability Evaluation Questionnaire Method,” Proc. - 2022 IEEE Int. Conf. Cybern. Comput. Intell. Cybern. 2022, pp. 40–45, 2022, doi: 10.1109/CYBERNETICSCOM55287.2022.9865664.
A. K. Darmawan, I. Arifin, and A. Anwari, “Exploring User Experience and User Interface of Indonesian e-Health PeduliLindungi Mobile-Apps with MeCUE 2.0 Framework,” J. Sisfokom (Sistem Inf. dan Komputer), vol. 12, no. 2, pp. 244–253, Jul. 2023, doi: 10.32736/sisfokom.v12i2.1657.
A. C. Priyantono and F. Ardiansyah, “Perancangan Prototipe Mobile User Experience Aplikasi Peningkatan Sumber Daya Desa Menggunakan Metode Double Diamond,” J. Ilmu Komput. dan Agri-Informatika, vol. 7, no. 2, pp. 96–104, 2020, doi: 10.29244/jika.7.2.96-104.
R. Faticha, A. Aziza, and P. Ristriani, “Measuring UX Using Usability And Heuristic Methods In JKN Mobile Application,” JITK (Jurnal Ilmu Pengetah. dan Teknol. Komputer), vol. 9, no. 1, pp. 96–101, Aug. 2023, doi: 10.33480/JITK.V9I1.4070.
M. Farhan and A. Sujarwo, “Perancangan Prototipe Aplikasi Antrean Berbasis Mobile Menggunakan Metode Double Diamond,” J. Ilm. Teknol. Inf. dan Robot., vol. 4, no. 1, pp. 8–19, 2022.
M. Firdaus, S. Wiyono, D. I. Af’idah, and M. F. Hidayattullah, “Aplikasi Pemandu Wisata Berbasis Android Untuk 10 Wisata Bali Baru,” J. Inform. J. Pengemb. IT, vol. 9, no. 1, pp. 62–71, 2024, doi: 10.30591/jpit.v9i1.6461.
A. Ayuningtyas, E. F. Rahmawati, and T. Sagirani, “Penerapan Metode Double Diamond pada Desain User Interface Website,” J. Komunika J. Komunikasi, Media dan Inform., vol. 11, no. 1, pp. 11–22, 2023, doi: 10.31504/komunika.v11i1.4991.
R. S. Kurnia and R. F. A. Aziza, “Desain User Interface Personal Asisten Keuangan Digital,” Sist. J. Sist. Inf., vol. 10, no. 3, pp. 502–515, Sep. 2021, Accessed: Sep. 22, 2024.
A. Setiawan and R. A. Widyanto, “Evaluasi Website Perguruan Tinggi menggunakan Metode Usability Testing,” J. Inform. J. Pengemb. IT, vol. 3, no. 3, pp. 295–299, Oct. 2018, doi: 10.30591/jpit.v3i3.912.
W. A. Pramono, H. M. Az-Zahra, and R. I. Rokhmawati, “Evaluasi Usability Pada Aplikasi MyTelkomsel Dengan Menggunakan Metode Usability Testing,” J. Pengemb. Teknol. Inf. dan Ilmu Komput., vol. 3, no. 3, pp. 2235–2242, 2019.
R. Andriani, M. I. Shodikin, R. Tri, and P. Wanggono, “User Interface Design of Property Sale Application using the Design Thinking Method,” Sist. J. Sist. Inf., vol. 12, no. 2, pp. 335–345, May 2023, Accessed: Sep. 22, 2024.
Abstract views: 137 times
Download PDF: 105 times
Copyright (c) 2025 Journal of Information Systems and Informatics
This work is licensed under a Creative Commons Attribution 4.0 International License.
- I certify that I have read, understand and agreed to the Journal of Information Systems and Informatics (Journal-ISI) submission guidelines, policies and submission declaration. Submission already using the provided template.
- I certify that all authors have approved the publication of this and there is no conflict of interest.
- I confirm that the manuscript is the authors' original work and the manuscript has not received prior publication and is not under consideration for publication elsewhere and has not been previously published.
- I confirm that all authors listed on the title page have contributed significantly to the work, have read the manuscript, attest to the validity and legitimacy of the data and its interpretation, and agree to its submission.
- I confirm that the paper now submitted is not copied or plagiarized version of some other published work.
- I declare that I shall not submit the paper for publication in any other Journal or Magazine till the decision is made by journal editors.
- If the paper is finally accepted by the journal for publication, I confirm that I will either publish the paper immediately or withdraw it according to withdrawal policies
- I Agree that the paper published by this journal, I transfer copyright or assign exclusive rights to the publisher (including commercial rights)
_1.png){kind=logo}
