MKALI, Khalifa Issa; SINDE, Ramadhani S.; KAROKOLA, Geoffrey R. IoT-Powered Customer Engagement for Marketing Optimization in Tanzania SMEs. Journal of Information Systems and Informatics, [S. l.], v. 7, n. 3, p. 2726–2757, 2025. DOI: 10.51519/journalisi.v7i3.1235. Disponível em: https://journal-isi.org/index.php/isi/article/view/1235. Acesso em: 7 mar. 2026.