Sentiment Analysis on Shopee Product Reviews Using IndoBERT

  • Suhardi Aras Muhammadiyah University of Sorong, Indonesia
  • Muhammad Yusuf Muhammadiyah University of Sorong, Indonesia
  • Reinhard Yohanis Ruimassa Muhammadiyah University of Sorong, Indonesia
  • Elli Agustinus Billi Wambrauw Muhammadiyah University of Sorong, Indonesia
  • Elsa Bura Pala'langan Muhammadiyah University of Sorong, Indonesia
DOI: 10.51519/journalisi.v6i3.814
Keywords: Marketplace, Shopee, Review, NLP, IndoBERT

Abstract

A marketplace is a place in cyberspace where there are commercial activities between buyers and sellers. Products offered from the marketplace have reviews to review. Shopee is the most visited marketplace by people and offers various products. Product reviews can provide benefits for other consumers in assessing the products offered. By utilizing NLP technology in particular, this study can classify positive sentiment and negative sentiment in product review data. The IndoBERT model is a model that can be used in NLP technology by utilizing the relationship between each input and output element as well as the weights to be calculated simultaneously. By utilizing this technology, sentiment analysis on Shopee product reviews provides maximum accuracy until 93% with different training conditions. This provide that IndoBERT model can show that the performance of the indoBERT model in this research is very good.

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Published
2024-09-17
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How to Cite
Aras, S., Yusuf, M., Ruimassa, R., Wambrauw, E. A., & Pala’langan, E. (2024). Sentiment Analysis on Shopee Product Reviews Using IndoBERT. Journal of Information Systems and Informatics, 6(3), 1616-1627. https://doi.org/10.51519/journalisi.v6i3.814
Issue
Vol 6 No 3 (2024): Journal of Information Systems and Informatics
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Articles

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