Digital Innovation Design of Tourism Destination Marketing Website Using Design Thinking Method

  • Stephen Aprius Sutresno Atma Jaya Catholic University of Indonesia, Indonesia
  • Yerik Afrianto Singgalen Atma Jaya Catholic University of Indonesia, Indonesia https://orcid.org/0000-0002-1657-5947
Keywords: Tourism, Marketing, Website, Design Thinking, Special Interest

Abstract

This study aims to design a marketing website for special interest tourism destinations in North Halmahera Regency. The method used is design thinking. The design thinking method has five stages: empathize, define, ideate, prototype, and test. At the empathize stage, the needs of system users are classified based on the characteristics of the user as a host or guest. In the define stage, the problem statement technique is used to define the problems and needs of users into four parts: lack of awareness and exposure, limited digital infrastructure, the limited availability of tourism-related infrastructure, and the lack of tourism-related data. At the ideation stage, the main problem identified related to the marketing of special interest tourist destinations is the lack of tourism-related data, so the idea to solve the problem is through the design of a website that accommodates all information about destinations and events, hotel accommodation services, resorts and cottages, vehicle rental services, and travel experiences to North Halmahera which are shared in the form of articles to short videos. At the prototype stage, the database and interface design are designed according to the analysis results at the empathize, define, and ideate stages. Furthermore, at the testing stage, aspirations about prototypes are carried out through posters and short videos to gain insight into the subsequent development. Thus, marketing special interest tourist destinations becomes more effective and efficient using a website-based digital platform.

Downloads

Download data is not yet available.

References

H. Semuel, S. Wijaya, and C. Alianto, “Pengaruh Usability, Information Quality, Dan Interaction Quality Terhadap Web Revisit Intention Dan Purchase Intention Website Bali Tourism Board,” J. Manaj. Pemasar., vol. 15, no. 1, pp. 28–38, 2021, doi: 10.9744/pemasaran.15.1.28-38.

F. Syah, I. Syafganti, and A. T. Muharram, “Komunikasi Pemasaran Pariwisata Desa Wisata Subang Selatan, Kabupaten Subang, Jawa Barat,” LUGAS J. Komun., vol. 5, no. 2, pp. 73–82, 2021, doi: 10.31334/lugas.v5i2.1687.

A. Oktavio, A. T. L. Indrianto, and L. Padmawidjaja, “Model Pembelajaran Design Thinking Untuk Pengembangan Desa Wisata: Studi Kasus Desa Peniwen,” J. Ilm. Manaj. Bisnis Dan Inov. Univ. Sam Ratulangi, vol. 9, no. 3, pp. 1324–1334, 2022, doi: 10.35794/jmbi.v9i2.42562.

S. Filopoulos and N. Frittella, “Designing sustainable and responsible wine tourism experiences,” in BIO Web of Conferences, 2019, vol. 12, p. 03006. doi: 10.1051/bioconf/20191203006.

T. A. Auliandri, “Analisa Aktivitas Manajemen Strategi pada Industri Pariwisata Berbasis Digital,” INOBIS J. Inov. Bisnis dan Manaj. Indones., vol. 1, no. 1, pp. 10–17, 2017, doi: 10.31842/jurnal-inobis.v1i1.13.

S. Asri, H. Setiawan, and Y. Krisnawansyah, “Kebijakan Pengelolaan Pariwisata Dan Ekonomi Kreatif Sumatera Barat Menghadapi Global Village,” Menara Ilmu, vol. 16, no. 2, pp. 152–162, 2022, doi: 10.31869/mi.v16i2.3796.

S. A. Sutresno and Y. A. Singgalen, “Analysis and Design of Morotai Tourism Village Information System ( SIDEWITA ) Based on Local Wisdom of Tokuwela and Babari Tradition,” J. Inf. Syst. Informatics, vol. 5, no. 1, pp. 174–185, 2023, doi: 10.51519/journalisi.v5i1.441.

Y. A. Singgalen and M. S. Grid, “Strategic Planning of Morotai Tourism Village Information System ( SIDEWITA ) Using Ward and Peppard Method,” J. Inf. Syst. Informatics, vol. 5, no. 1, pp. 134–149, 2023, doi: 10.51519/journalisi.v5i1.442.

Y. A. Singgalen, “Strategic Planning of Ecotourism Management System Using Ward and Peppard Framework,” J. Inf. Syst. Informatics, vol. 4, no. 2, pp. 216–232, 2022, doi: https://doi.org/10.51519/journalisi.v4i2.245.

E. Widodo and Y. A. Singgalen, “Strategic Planning of Regional Tourism Information System of Morotai Island Regency using Ward and Peppard Framework,” J. Inf. Syst. Informatics, vol. 4, no. 3, pp. 556–573, 2022, doi: 10.51519/journalisi.v4i3.282.

H. Prasadja and Y. A. Singgalen, “Analysis and Design of Mangrove Ecotourism Management System ( SIMANGROVE ) of Dodola Island , Morotai Island Regency , Indonesia,” J. Inf. Syst. Informatics, vol. 4, no. 2, pp. 191–204, 2022, doi: https://doi.org/10.51519/journalisi.v4i2.243.

Y. A. Singgalen, “Analysis and Design of Regional Tourism Information System ‘ SIPARDA ’ of Morotai Island Regency,” J. Inf. Syst. Informatics, vol. 4, no. 4, pp. 849–863, 2022, doi: https://doi.org/10.51519/journalisi.v4i4.328.

G. tri Lestari and D. S. F. Ali, “Strategi Komunikasi Pemasaran DISPORAPARBUD Kabupaten Purwakarta Melalui Media Aplikasi Sampurasun dalam Mempromosikan Pariwisata,” LINIMASA, vol. 3, no. 1, pp. 1–10, 2020, doi: 10.23969/linimasa.v3i1.2056.

G. D. G. E. Sidabutar, J. A. Seah, and Y. Afrianto, “Analysis and Design of Web-based Information System for Coffeeshop Management using Design Thinking Methodology : Case of Kopi KurangLebih,” J. Inf. Syst. Informatics, vol. 5, no. 1, pp. 217–231, 2023, doi: 10.51519/journalisi.v5i1.455.

M. Hamdandi, R. Chandra, F. Bachtiar, N. Lais, D. A. Sastika, and M. R. Pribadi, “Perancangan UI / UX Pada Aplikasi Bapakkost Idemopet dengan Menggunakan Metode Design Thinking,” in MDP Student Conference 2022, 2022, vol. 1, no. 1, pp. 329–397.

A. Ikhsandi, H. Laili, J. Akbar, and Y. Efendi, “Perancangan User Interface pada Website SMKN 1 Tambang Menggunakan Metode Design Thinking,” J. TeIKa, vol. 12, no. 2, pp. 147–155, 2022, doi: 10.36342/teika.v12i02.2940.

E. Ratnawati and R. Asaf, “Socio-Economic Characteristics Of Coastal Community And Its Relevance To Marine Aquaculture Development In Morotai Island District,” Pros. Simp. Nas. Kelaut. dan Perikan. VI, pp. 63–72, 2019.

E. A. Kadir, A. Syukur, and S. L. Rosa, “Pengembangan Jaringan Internet Untuk Pedesaan Pada Kecamatan Kuala Kampar, Pelalawan, Riau,” J. Pengabdi. Masy. dan Penerapan Ilmu Pengetah., vol. 1, no. 2, pp. 11–17, 2020.

Published
2023-05-12
Abstract views: 69 times
Download PDF: 52 times
How to Cite
Sutresno, S., & Singgalen, Y. (2023). Digital Innovation Design of Tourism Destination Marketing Website Using Design Thinking Method. Journal of Information Systems and Informatics, 5(2), 428-444. https://doi.org/10.51519/journalisi.v5i2.464

Most read articles by the same author(s)

1 2 > >>